Today the short attention span and frugal brand-loyalty of consumers coupled with the multitude of brand exposures experienced on a daily basis, give marketing teams a miniscule crack-in-the-door to acquire and impact their target. Since the advent of the 21st century, several efforts were made by companies to know when, where, and in which scenario will their customers look for the exact same promotional content that highlights their brand or service. The elusive Holy Grail of consumer attention capture was unearthed with the progress of Mobile Marketing. Throughout its evolution from the primary SMS based marketing right to the push notification feature on smart phones today, Mobile Marketing has been instrumental in the process of amassing and analyzing crucial real-time consumer data.
The ‘on-the-go’ behavioral trend of consumers is ingrained into mobile marketing strategies today with multiple channels like SMS and MMS content, in-app advertisements, push notifications and app recommendations. The triggers are a combination of user location, interests and behavior.
However, there is a gauntlet of privacy concerns, backfiring strategies and inefficient personnel that stands in the way of companies familiarizing themselves with the space. Mobile Marketing Solution Providers have paved the way to overcoming these challenges by rolling out powerful and dexterous marketing platforms. CIOReview has analyzed these players and listed the "Top 10 Mobile Marketing Solution Providers" in a bid to help readers choose the right mobile marketing solution specific to their needs.
