David Black, Founder and CEO
The modern digital marketing strategies and data-driven solutions have enabled advertisers to use creative and engaging content across social, web, and mobile channels to target the right audience. Advertisers have been able to push the audience deeper into the marketing funnel and track the customer journey to deliver a consistent brand experience. However, these have largely been limited to large enterprises. The reason: most small and medium businesses (SMBs) lack skilled marketing professionals and budget to implement such solutions.
Backed by a team of passionate, knowledgeable, experienced marketing experts, SocialMadeSimple came into being in 2009 with one mission: to provide agency-grade marketing services to SMBs. The company aids single-location and multi-location SMBs with scalable marketing results to improve their growth prospects across the web, mobile, and social platforms. At the core of its value proposition is its combination of a smart team, new-age technology tools, and consultative client engagement strategy.
“To fulfill our dream, we built an in-house marketing platform that helps our team automate the mundane tasks and focus its energy on delivering enhanced customer experience. The team can access all the data, resources, and tools required for a particular project in one place without depending on third-party tools. “We have built the backend integration with all social media channels and other data sources,” says David Black, Founder and CEO of SocialMadeSimple. More importantly, having machine learning at its core enables the platform to improve automation and capture feedback and improve itself consistently.
Besides its platform, SocialMadeSimple has brought game-changing capabilities for businesses in mobile marketing through its consultative client engagement strategy. Attracting the target audience through web traffic campaigns has proven to be less than impressive in mobile marketing. To that end, SocialMadeSimple understands clients’ conversion process and the behavioral characteristics of their target audience in relation to mobile and online. With this knowledge, SocialMadeSimple either uses Facebook ads to eliminate the need for external landing page or goes one step ahead and integrates its platform with clients’ lead generation funnel across all platforms, including social media and CRM.
Corey Cotnoir, COO
“By bringing fundamental changes to their conversion funnel at every step on the way, we redefine their entire marketing lifecycle for maximum results,” says Corey Cotnoir, COO of SocialMadeSimple.
The company’s consultative strategy has proved fruitful for companies operating in multiple locations through a franchise network. Aware of the need for scalability of marketing operations in a multi-store setting, SocialMadeSimple has taken a measured approach to maintaining a consistent brand appearance across locations for its clients. To fill the gaps in their marketing strategies, SocialMadeSimple uses its platform to collect the data from all the client locations and analyze it for informed decision-making and consistent value delivery.
A case in point, HOTWORX, a 24-Hour Infrared Fitness Studio franchise based out of New Orleans, had fewer than ten locations when they engaged the marketing solutions company to improve their growth prospects. SocialMadeSimple supports the social media marketing and advertising efforts of 150 HOTWORX locations across the nation today, with another 400 studios in the brand’s development pipeline. SocialMadeSimple has played a huge role in this spectacular growth by working with the client’s corporate team to recruit new franchisees as part of their expansion plan. The marketing solutions company also works with all individual studio locations, setting up customized Facebook and Instagram ad campaigns that target prospective members. “Upwards of 50 percent of leads generated for HOTWORX locations every month come from our efforts,” says Cotnoir. That’s the second-highest source after referral. In addition to incredible ROI, SocialMadeSimple has helped the client expand internationally by recruiting a Master Franchisee for Australia through social media advertising.
Impressed with SocialMadeSimple’s data-driven strategies and scalable results, it comes as no surprise that many large agencies outsource their social marketing projects to the company. And SocialMadeSimple offers white labeling services to that end.
For the future, SocialMadeSimple aims to take its value to the next level. “We are developing an artificial intelligence solution that will provide SMBs with a smart toolkit to create personalized, informed marketing campaigns, which they could never afford in the past,” signs off Black.